Survey Software Review

Everyone has opinions. But what are they worth? A lot, if you're a marketer, human resource professional, government agency, university, hospital, large company, professional researcher or anyone who needs to gauge consumer, employee or public opinion. That's why survey software is indispensible to businesses, governments, agencies and nonprofits worldwide.

Survey software is used to create and administer surveys. That can include surveys to determine employee satisfaction at any large conglomerate or small to mid-sized companies. It can be a customer care survey to help a company better serve its clients and consumers. Hospitals often use patient surveys to determine quality of care offered, and educational institutions create surveys to evaluate student assessments and attitudes. Many surveys are designed to foster improvement in services and products offered, and thus improve a company's bottom line.

In this ranking, you’ll find articles on survey software, as well as comprehensive reviews and a side-by-side comparison to help you make an informed decision on which survey software is right for you. Check out our top three products: The Survey System, Keypoint and SurveyGold.

What to Look For

Conducting and analyzing surveys can at times be difficult and frustrating. Survey software should help make market research and analysis easier. It should provide the surveyor a degree of creative freedom in the choice of questions and in designing surveys. It should include enough analytical tools to calculate accurate and relevant results. Here's the criteria TopTenREVIEWS used to evaluate survey software:

Survey Creation
The software should provide options and features that allow you to customize the look of the survey and to set restrictions associated with it. This may include question creation and selection as well as the ability to choose fonts, images and colors. It should include respondent restrictions, such as preventing individuals from taking an online survey more than once.

Survey Analysis
Survey software should include analytical and statistical tools. Many applications include simple analysis like percentages and pie charts. Top programs include sophisticated statistical options, such as tools to compare data from varied survey questions and create corresponding data tables. The software should be compatible with a word processor or text and data applications to export analysis reports.

Survey Administration
Top survey software should provide various options and methods for administering surveys. That includes via internet, paper printouts, face-to-face interviews or email.

Ease of Use
Creating surveys and analyzing their results can be complicated. That's why survey software should be powerful enough to produce relevant and reliable results, but easy enough for novice surveyors and computer users to understand and use.

Help & Support
The best survey software has tutorials to instruct you in survey creation. It offers a manual or user guide as well as FAQs. It should offer responsive and knowledgeable customer support via telephone and email.

Companies, organizations and agencies depend heavily on consumers' thoughts and opinions to stay competitive. Surveys and polls provide an outlet for businesses, nonprofits, government agencies and others to learn about consumers and their expectations. When used correctly, survey software can assist you to identify trends, to determine the needs of your customers and build a more successful business or organization.

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